Resume
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Overview

Adobe CC

Summary

Adobe aimed to enhance engagement for creative leaders through CC. We expanded the desktop CC app for them to efficiently oversee projects and teams.

Goals

  1. Demonstrate company’s value to team leaders across organizations
  2. Promote integrations to showcase the company’s impact on business

KPIS

  1. Increase new seats
  2. Daily/monthly active users
  3. Average revenue per user

Target

Creative leaders who handle multiple projects and teams.

Role

UX / Product Designer

Team

Head of Design, UX Researcher

Date

Octobe 2020

Timeframe

2 months

Status

Delivered to the client

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Design Directors

Insights

The UX Researcher interviewed Design Directors and provided the following insights to the team:

01

Focus on goals

Not overly concerned with tools or process, focused on goals.

02

Tracking all moving parts

With multiple teams and timelines, tracking all statuses of projects can be difficult and inconsistent.

03

Navigating hurdles

Scaling, optimizing efficiency, and communication are challenging.

How might we optimize project efficiency and team management for Creative Directors, empowering them to make more informed decisions?

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Storytelling

Director’s story

We developed a story within the Design Director's workflow that guides us in deciding the narrative to share with stakeholders and which screens to design.

Adobe CC Flow
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Testing

Prototype

Project Detail Version 1

We discovered discrepancies in metrics. How to measure collaboration was unclear. The organizational perspective seemed intriguing but lacked value for the target audience. They emphasized prioritizing project status and tasks.

Adobe CC Homepage

Project Detail Second version

We came up with a new version to helps users to improve accountability by providing a more tactical, daily view with valuable insights provided by AI.

Adobe CC Project Detail Final Version

Project Detail Version 1

The first design version highlights an interesting Collaboration view but might not merit top priority. Different dot sizes and colors could be clearer. However, Asset Creation is a standout success, showing promise for further development.

Adobe CC Project Detail Version 1

Project Detail second version

Building on the insights from the earlier findings, the aim for the new version was to enhance accountability. This involved prioritizing status updates, next steps, and tasks, while also improving the clarity and measurability of engagement.

Adobe CC Project Detail Final Version

Approval automation

The objective was to streamline user tasks, such as approvals, with Adobe aiming to expedite and enhance the overall process sharing file source and assets to the rest of the team.

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What I learned

Takeaways

Through design iterations, we successfully aligned user needs with business requirements.

01

Content accuracy

While enthusiasm for the project is great, it's crucial to focus on adding content that truly brings value to the user.

02

AI within Data visualization

AI can not only interpret complex graphics but also provide recommendations and clear actions.

03

Validation is key

Obtaining early feedback from actual users will enhance the product and improve the solution.

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