hat-symbol
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The idea

Hat

Find clients and hire freelancers in Perú is a tough achievement. If a freelancer wants to get a project usually needs contacts or a solid personal brand. On the other hand, if a freelancer is required for a project is difficult to reach that best candidate without personal references. We need something that can connect employers and freelance creatives, software developers in an effective way.

862,750

Shortage of professionals

Source: Peru Económico
70%

Companies hire known people

Source: Cornestone Executive Search

Through what channel did you get a job?

5%
Websites
7%
Newsletter
4%
Job bank
77%
Networking
7%
Others

Designers graduated from PUCP, Lima.

Source: PUCP

Role

Branding, UX / UI Designer

Type

Prototype

Date

December 2015

Goal

The aim of Hap is to break the barriers that arise at the time of contacting people to carry out amazing projects. This process will be agiler and efficient with an easy tool to use.

Users

Startups in Peru are increasing and every time is more necessary talents as creatives and developers. At the same time, entrepreneurs need a tool that can allow them to connect with those talents.

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Planning

Road taking

01

Equality

The solution should be useful, fair and worthy not only for employers, but also for designers and developers.

02

Emphasize Projects

Experience is relevant, but more importantly, what have users done.

03

Easy and intelligent match

Establish criteria that support the facility of finding what users want.

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Branding

Visual Identity

The brand focuses on the passion that people feel when they are doing what they love. It is not merely a job. It is a way to connect people to face new challenges. With the emotion of starting a new project, designers, developers, and employers will grow together.

Typography

Hurme Geometric Sans

Main colors

Colors
hat-ad1
hat-ad2
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Start with words

Main flow access

It is important to consider the two users. Those users have different goals inside the platform.

user-flow

The main navigation where users can see profiles and projects.

user-flow
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Layout

Key screens

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